HUL Annual Report : Analysis
1,000 CRORE + BRANDS
1. Lux 2. Dove 3. Clinic Plus 4. Pond’s 5. Vim
2,000 CRORE + BRANDS
1. Surf excel 2. Brooke Bond 3. Wheel 4. Rin 5. Lifebuoy 6. Fair & Lovely
Net Sales: 34K cr
Net Profit :6K
What in case a single soap is used by all households of India?
Out of total 25 crore (approx) households, only 20 crore uses it.
20 Cr (households) * 20 Rs (some minimum cost of soap that last for 1 month for whole family) * 10 ( approx 1 per month) = 4000 Cr
A single brand can also make 4 K cr in case it is used by maximum number of households.
Houeholds covered by 1K cr brands
approx 1000/25*12=1000Cr/300=10Cr/3=3 Cr households (approx)
Houeholds covered by 2K cr brands
approx 6 Cr households
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